The Internet and e-commerce
The Internet and e-commerce
The Internet
When you look at the web site, you can see :
- web address : an address for websites which pretend a IP address, for example www.naver.com
- banner advertisement : an advertisement in the shape of rectangle on a website
- hyperlinks : a text that re-locates a web page to another
- web page : a page that in a web browser
The Internet service provider or ISP is the organization that provides you with Internet access. You register and open an account, then they give you an email address so that you can communicate by email with othe rusers. Some ISPs have their own content - news, information and so on - but man do not. After you log on by entering your user name and password(a secret word that only you know), you can surf to any site on the World Wide Web. If you’re looking for a site about a particular subject, you can use a search engine like Google or Yahoo. When you’ve finished, remember to log off for security reasons.
Words
Internet service provider(= ISP) n.
a company that provides the technical services that allow people to use the Internet
Hooking up a connection through a local Internet Service Provider is easy.
surf /sɜːf $ sɜːrf/ ★☆☆ vi, vt.
to ride on waves while standing on a special board
You open a Beenz account and then surf about.
to look quickly at information on the Internet or at several differnet television programmes to find something that interests you
You can surf 35 home shopping channels and still not find what you want.
Clicks-and-mortar
My name’s John, and I own a chain of sports shops. Last year, I started an e-commerce operation, selling goods over the Internet. We’ve done well. Visitors don’t have trouble finding what they want, adding items to their shopping cart and paying for then securely by credit card.
Last year we had two million unique users(different individual visitors) who generated 35 million hits or page views. That means our web pages were viewed a total of 35 million times!
E-commerce or e-tailing has even acted as a form of advertising and increased levles of business in our traditional bricks-and-mortar shops! Pure Internet commerce operations are very difficult. To succeed, I think you need a combination of traditional retailing and e-commerce: clicks-and-mortar. In our case, this has also helped us solve the last mile problemj, the physical delivery of goods to Internet customers: we just deliver from our local stores!
Words
e-commerce /ˈiː kɒmɜːs, $ -kɑːmɜːrs/ n.
[uncountable] the activity of buying and selling goods and services and doing other business activities using a computer and the Internet
e=commerce applications such as online ticketing and reservations
e-tailing /ˈiː ˌteɪlɪŋ/ n.
[uncountable] the practice of selling goods and services directly over the Internet
We have all the best bargains in retailing and e-tailing.
bricks-and-mortar /ˌbrɪks ən ˈmɔːtə-ˈmɔːrtər/ n.
[uncountable]
informalbuildings such as houses, offices, and factoriesThe hospital would cost about £37 million in bricks-and-mortar and another £10 million for equipment.
clicks-and-mortar /ˌklɪks ən ˈmɔːtə-ˈmɔːtər/ adj.
[only before a noun] a clicks and mortar company sells its products on both the Internet and in shops
The merger of AOL and Time Warner created the first big ‘clicks-and-mortar’ company
last mile problem
the physical delivery of goods to Internet customers
B2B, B2C and B2G
Selling to the public on the Internet is business-to-consumer or B2C e-commerce. Some experts think that the real future of e-commerce is going to be business-to-business or B2B, with firms ordering from suppliers over the Internet. This is e-procurement.
Businesses can also use the Internet to communicate with government departments, apply for government contracts and pay taxes: business-to-government or B2G
It is the end of this time : )
