Promotion

Advertising

A different advertising medium.

• Classified advertisements : advertisements which are usually seen on a newspaper.
• Open air BrE hoardings / AmE Billboards : advertisements on a huge board nearby roads
• Neon signs : advertisements which are often seen in streets or uptown to advertise shops
• Display advertisements : advertisements which you are exposed when you access a website, like banners etc
• TV commercial : advertisements easily found no TV
• Special display : a display like an advertising booth, area or place to promote a particular product.

The Internet is a new advertising medium.

Product endorsements are when famous people recommend a product.

A series of advertisements for a particular company or product is an advertisement campaign.

A person or business that advertises is an advertiser. An organization that designs and manages advertising campaign is an advertising agency.

Sponsorship is where companes sponssor(pay some of the costs of) events like concerts and sports events.

Words

product endorsement n.

when a famous person recommend a particular product, it is called product endorsement.

endorsement /ɪnˈdɔːsmənt $ -ɔːrs-/ ★☆☆ n.

[countable, uncountable] an expression of formal support or approval for someone or something

[countable, uncountable] a statement made by a famous person in an advertisement saying that they like and use a particular product

advertising campaign n.

an organization’s programme of advertising activities over a particular period of time with specific aims, for example to increase sales of a product

The company ran an advertising campaign for its drink products that was targeted at teenagers.

advertise /ˈædvətaɪz $ -ər-/ ★★☆ S3 W3 vi, vt.

to tell the public about a product or service in order to persuade them to buy it

They no longer advertise alcohol or cigarettes at sporting events.

advertiser /ˈædvətaɪzə $ -vərtaɪzər/ n.

[countable] a person or company that advertises something

In a rough economy, they said, budgets shrivel and advertisers get stern and cautious.

advertising agency n.

[countable] a company that designs advertisement for other companies

An engineering plant and an advertising agency are different and this difference willbe reflected in their organisational design.

sponsorship /ˈspɒnsəʃɪp $ ˈspɑːnsər-/ ★☆☆ n.

[plural, uncountable] financial support for an activity or event

The expedition is looking for sponsorship from one of the major banks

sponsor /ˈspɒnsə $ ˈspɑːnsər/ ★☆☆ n.

[countable] a person or company that pays for a show, broadcast, sprots event etc, especially in exchange for the right to advertise at that event

Numerous prizes, generously donated by sponsors, were given out at the end fo the day.

sponsor ★☆☆ vt.

to give money to a sports event, theatre, institution etc, especially in exchange for the right to advertise

The competition was sponsored by British Airways.

The sales force

A company’s salespeople(its salesmen and saleswomen) visit customers and persuade them to buy its products. Each member of this salesforce may be responsible for a particular region: his or her sales area or sales territory.

The head of the sales force is the sales manager.

Words

salesperson /ˈseɪlzˌpɜːsən $ -pɜːr-/ ★★☆ n. (plural salespeople)(for man salesman for womansaleswoman)

[countable] someon whose job is selling things

But if the idea makes you uncomfortable, ask a salesperson to help.

salesforce n.

a number of people who sell a particualr product

sales area n. SYN sales territory

a part of a city or country that a particular person or organization sells inand is responsible for

For each sales area there is one sales representative.

sales manager n.

someone in charge of a company’s selling activities and the people whose job is to sell its products

Promotional activities

Promotion(uncountable) is all the activities supporting the sale of a product, including advertising. A promotion(countable) describes:

• a special offer such as a discount or reduced price.
• a free gift : given with the product.
• a free sample : a small amount of the product to try or taste.
• competitions with prizes.

Supermarket and airlines give loyalty cards to customers: the more you spend, the more points you get, and you cna exchange these points for free goods or flights.

Cross-promotion is where you buy one product, and you are recommended to buy another product that may go with it.

Words

promotion /prəˈməʊʃən $ -ˈmoʊ-/ ★★☆ S3 W3 n.

[countable, uncountable] an activity intended to help sell a product, or the product that is being promoted

a winter sales promotion

[uncountable] the activity of persuading people to support something

the promotion of energy conservation

[uncountable] the activity of helping something to develop or increase

the promotion of international environmental cooperation

[countable, uncountable] a move to a more important job or position in a company or organization

I wnat a job with good prospects for promotion.

cross-promotion n.

an advertising campaign involving two comapnies selling their products toether

The video is supported by a $20 million marketing campaign and a cross-promotion with PepsiCo’s Pizza Hut restaurants.

Additional words

expedition /ˌekspəˈdɪʃən/ ★★☆ n.

[countable] a long and carefully organized journey, especially to a dangerous or unfamiliar palce, or the people that make this jurney

an expedition to the North Pole

another Everest expedition

spin off phv.

to make part of a compny into a separate and partly independent company, or to become a separate company

At the time of the merge, Loral spun off its space divisions into a separate firm.

fleet /fliːt/ n.

[countable] a group of ships, or all the ships in a navy

the US seventh fleet

[countable] a grooup of vehicles that are controlled by one company

a fleet of taxis

It is the end of this time : )