Palce

Distribution: wholesalers, retailers and customers

• A distribution network
  • Producers
  • Distributors
    • Wholesalers
    • Retailers
  • Customers with distribution channel

A wholesaler or shop selling a particular product, such as cars, is a dealer. A reseller sells computers. Wholesalers and retailers are distributors. Wholeaslers are sometimes disapprovingly called middlemen.

Words

wholesaler /ˈhəʊlˌseɪlə $ ˈhoʊlˌseɪlər/ n.

[countable] a person or company who sells goods wholesale

The cozy, family-owned shop is not only a full-service florist, but a wholesaler as well.

dealer /ˈdiːlə $ -ər/ ★★☆ W3 n.

[countable] someone who buys and sells a particular product, especially an expensive one

a dealer in modern art

reseller /riːˈselə-ər/ n.

[countable] a company that sells goods made by another company, especially in the computer industry

a major reseller of personal computer software

distributor /dɪˈstrɪbjətə $ -ər/ ★★☆ n.

[countable] a company or person that supplies shops and companies with goods

Eurotech, designers and distributors of value-added data communicaitons systems.

disapproving /ˌdɪsəˈpruːvɪŋ◂/ adj. OPP approving

showing that you think someone or something is bad or wrong

The announcement of a further pay increase for politicinas provoked disapproving comments from the leader of the opposition party.

Shops

A shop(BrE) or store(AmE) is where people buy things. Companies may call it a retail outlet or sales outlet. Here are some types of shop:

• chain store : part of a group of shops, all with the same name.
• convenience store : small shop in a residential area and open long hours.
• deep discounter : a supermarket with very low prices.
• department store : very large shop with a wide variety of goods, usually in a town centre
• drugstore : shop in a town centre in the US which sells medicines; you can also have coffee and meal there.
• hypermarket : very large shop with a wide variety of goods, usually outside a town.
• supermarket : very large shop, selling mainly food.

In Britain, a shopping centre or shopping precinct is a purpose-built area or building in a town centre with a number of shops. Outside towns, there are shopping malls, where it is easy to park.

Franchises are owned by the people that run them(franchisees), but they only sell the goods of one company. That company(the franchisor) provides goods, organizes advertising, and offers help and support. In return it takes a percentage of the profits of each franchisee. Many restaurants are also run like this.

Words

shopping precinct n.

BrE [countable] an area in a town where there are a lot of shops and where cars are not allowed

James was found dead beside a railway line in Liverpool after disappearing from a shopping precinct in Bootle last month.

franchise /ˈfræntʃaɪz/ ★☆☆ n.

[countable, uncountable] permission given by a company to someone who wants to sell its goods or services

a franchise holder

a franchise agreement

franchisee /ˌfræntʃaɪˈziː/ n.

[countable] someone who is given or sold a franchise to sell a company’s goods or services

A Texas court in 1990 limited the reasons Avis could use for getting rid of a franchisee.

franchisor /ˈfræntʃaɪzə $ -ər/ n.

[countable] a company that sells a franchise

Already he is delighted with the back-up he has had from a professionally run franchisor.

Direct marketing

Hi, I’m Beatrice and I work in a direct marketing company in Brussels. We organize mailings for many different products and services. This is direct amil but people often call it junk mail. We target out mailing lists very carefully: for example, we don’t send mailshots for garden tools to people who live in apartments!

We also do telemarketing, selling by telephone, including cold calls to people who hav had no contact with us before. People are often rude to the workers in our call centre when they do this.

Words

direct marketing n.

[uncountable] the business of selling things directly to people by post or telephone rather than in shops

A direct marketing channel moves goods directly from manufacturer to customer.

direct mail n.

[uncountable] advertisements that are sent by post to many people(also known as junk mail)

The marketing campaign began this month with magazine ads, direct mail and store promotions.

target /ˈtɑːɡɪt $ ˈtɑːr-/ ★★★ S2 W2 n.

[countable] something that you are trying to achieve, such as a total, an amount, or a time SYN goal

the target of a one-third reuction in road accidents

mailshot /ˈmeɪlʃɒt $ -ʃɑːt/ n.

[countable] advertisements or information that a company sends to many people at one time by post

We’re sending out a mailshot telling our customers about our new products.

Additional Words

lucrative /ˈluːkrətɪv/ ★☆☆ adj.

a job or activity that is lucrative lets you earn a lot of money SYN profitable

He inherited a lucrative business from his father.

subsidiary /səbˈsɪdiəri $ -dieri/ ★☆☆ n.

a company that is owned or controlled by another larger company

a subsidiary of a US company

one of our Japanese subsidiaries

be a far cry from something

to be very differnet from something

The company lost £3 million, whoich is a far cry from last year’s £60 million profit.

It is the end of this time : )