Buyers, sellers and the market

Customers and clients

Company	Products/Services	Coustomer/Client base
Autocomp	products : car components	customer base : car companies
Best Travel	services : package holidays	customer base : general public
Digby and Charles	professional services : architecture	client base or clientele : companies, government organizations and the public
Digitco	products : cheap computers	customer base : general public

People who buy ‘everyday’ services such as train travel or telephone services are called customers. You can also talk about the users or end-users of a product or service, who may not be the people who actually buy it. For example, when a company buys computers for its staff to use, the staff are the end-users.

People who buy products or services for their own use are consumers, especially when considered as memebers of large groups of people buying things in advanced economies.

Words

customer /ˈkʌstəmə $ -ər/ ★★★ S1 W1 n.

[countable] someone who buys goods or services from a shop, company etc

In my opinion this word is usually used discribe someone who buy products or services which are finallized or finished.

We aim to offer good value and service to all our customers.

client /ˈklaɪənt/ ★★★ S2 W1 n.

[countable] someone who gets services or advice from a professional person, company, or organization

In my opinion this word is often used discribe someone who requires with personalized options and purchase products or services

a meeting with an important client

consumer /kənˈsjuːmə $ -ˈsuːmər/ ★★☆ S3 W3 n.

[countable] someone who buys and uses products and services

consumers will soon be paying higher airfares.

consumer base / customer base

[countable usually singular] all the people who buy or use a particular product

computer manufacturers’ general marketing problem of capturing and retaining a customer base.

client base

[countable usually singular] the group of people or companies who regularly use a company’s services or buy its products

The company has almost doubled its client base in the past two years, to around 1,500.

user /ˈjuːzə $ -ər/ ★★★ S3 W1 n.

[countable] someone of something that uses a product, service etc

a computer user

someone who takes illegal drugs

Drug users were warned about the dangers of sharing needles.

end user n.

[countable] the person who uses a paticular product, rather than the people who make or develop it

Each of these organizations is, to a greater or a lesser extent, involved in trasferring technology to an end user.

Buyers and sellers

A person or organization that buys something is a buyer or purchaser. These words also describe someone in a company who is responsible for buying goods that the company uses or sells. These poeple are also buying managers or purchasing managers.(also, more commonly procurement managers)

A person or organization that sells something is a seller. In some contexts, for exampel selling property, they are reffered to as the vendor. People selling things in the street are street vendors.

Words

buyer /ˈbaɪə $ -ər/ ★★☆ S3 W3 n.

[countable] someone who buys something expensive such as a house or car OPP seller, vendor

There were several potential buyers.

someone whose job is to choose and buy the goods for a shop or company

a buyer for a chain store

purchaser /ˈpɜːtʃəsəˈpɜːrtʃəsər/ n.

[countable] formal the person who buys something

He has been unable to find a purchaser for the business.

buying manager / purchasing manager / procurement manager n.

[countable] person who is responsible for buying goods that company uses or sells.

buying manager < purcasing manager < procurement manager common

seller /ˈselə $ -ər/ ★★☆ n.

[countable] someone who sells somthing OPP buyer

Both buyer and seller should agree on the terms before the contract is signed.

vendor /ˈvendə $ -ər/ n.

[countable] someone who sells things, especially on the street

the shouts of street vendors

someone who sells property

The market

The market, the free market and market economy describe an economic system where prices, jobs, wages, etc. are not controlled by the government, but depend on what people want to buy and how much they are willing to pay.

		Word combinations with ‘market’
	forces pressures	the way a market economy makes sellers produce what people want, at prices they are willing to pay
market	place	producers and buyers in a particular market economy, and the way they behave
	prices	prices that people are willing to pay, rather than ones fixed by a government
	reforms	changes a government make to an economy, so that it becomes more like a market economy

Note : Marketplace is written as a single word.

Additional Words

point of view of someone/somthing, one’s point of view or point of one’s view ★★☆ n.

[countable] a particular way of thinking about or judging a situation

From an economic point of view, the new development will benefit the town greatly.

someone’s own personal opinion or attitude about something

I respect your point of view, but I’m not sure I agree with you.

From my point of view, there is no way they can win.

It is the end of this time : )